When the Deftones wanted to premiere their new music video for ‘Rocket Skates,’ they turned to PromoJam to create a viral buzz around the exclusive online release. In exchange for one tweet, users were able to unlock access to the video and share the announcement with their followers. In just the first 24 hours, the promotion generated thousands of retweets and over 800 shares on Facebook.

To create buzz around its new single ‘Science of Fear’ and upcoming Coachella appearance, The Temper Trap created a viral Twitter promotion with PromoJam. For just one tweet, users could download the tune for free and in exchange for the user’s email address, they were entered into a drawing to win a pair of Coachella tickets.

Stanley Cup winners, the Pittsburgh Penguins, used PromoJam to offer fans exclusive access to their Photo E-Book featuring some of the greatest images from their personal vault. Fans were able to send one tweet to view high-resolution photos from Game 7 and the Parade using the online Issuu player.

OK Go, the band known for its use of groundbreaking viral content distribution, partnered with PromoJam to share a free download of their single, ‘White Knuckles’ off the album ‘Of The Blue Colour of The Sky,’ to fans. For just one tweet, users were able to go through the application for a live version of the single.

To promote its Pipeline Pro surf competition, Volcom used Culture Jam’s revolutionary Social Marketing Platform, PromoJam, to create a viral buzz around the event. Fans were directed to Volcom’s Pipeline Pro Twitter Contest page where they could tweet for a download of Volcom’s ‘BS!‘ movie, gain access to a live webcast of the competition, and a chance to win a trip to next year’s Pipeline Pro, along with other great prizes.

Kicking off 2010 with a bang, alternative rock gods Pearl Jam teamed up with Culture Jam to give away a brand new live version of their hit single, “Just Breathe”, for just one tweet. Built by Culture Jam, the PromoJam application allows Pearl Jam to give away a free iTunes digital music track to fans by simply sending a tweet through the application. Once inside, fans received an exclusive iTunes download code and the chance to win a free limited run copy of the Backspacer album on white vinyl LP.

To celebrate their SNL performance, Muse teamed up with Culture Jam to create a custom PromoJam application inviting fans to join a viewing party of their performance, participate in a Twitter chat and listen to a special live version of Museʼs hit song "Uprising." At the custom microsite, fans could also purchase Museʼs new album on iTunes and the "Uprising" LP.

To celebrate the holidays in style Too Faced Cosmetics teamed up with Culture Jam to launch a holiday gift give away and a $2010 shopping spree for one lucky winner. For just one tweet, fans had the chance to win Too Facedʼs brand new “Glow in the Dark” makeup kit and the an entry into the $2010 shopping sweeps!

Live Nation teamed up with Culture Jam to host a holiday promotion for its Twitter followers via the powerful PromoJam application. Entitled "Tis the Season of Giving and Getting," Live Nation gave away valuable prizes for 10 days leading up to the holidays. Prizes included concert tickets, backstage passes and more!

Chart topping pop phenomenon Rihanna teamed up with Culture Jam Labs to host an exclusive online listening party for her new album Rated R before its release on November 23rd. For just one tweet, fans could access the exclusive stream of the entire, highly anticipated new album from Rihanna and chat on Twitter with fellow fans about it.

Once inside the listening party, fans could also preorder the album on iTunes and Amazon and share the experience with friends on Facebook.

To promote the debut of Diddy’s new music video, "Love Come Down" from his band, Diddy-Dirty Money, he teamed up with Culture Jam Labs to create an interactive viewing party and live Twitter chat.

Once fans hit the custom viewing party site they could watch the entire new "Love Come Down" video, tweet reviews and interact with the fans attending the viewing party.

For twelve-time Grammy Award winning singer-songwriter and philanthropist Alicia Keys, Culture Jam Labs created an interactive Freedom Wall to promote her new album The Element of Freedom.

Fans were able to become an “element” on Alicia’s Freedom Wall and use social media platforms, Facebook and Twitter, to invite others to join. Fans could also pre-order the new album, purchase her new singles, “Try Sleeping With a Broken Heart” and “Doesn’t Mean Anything” from iTunes, and download a custom wallpaper of their “element” for their desktops.

On October 15th, platinum recording artist Jason Mraz began a two week sneak-peak digital viewing party for his highly anticipated, all-new, live CD/DVD, Jason Mraz's Beautiful Mess – Live on Earth

As a token of gratitude for his fans' constant support, Jason showed two clips off the CD/DVD before they could be seen anywhere else online. Fans could enter the viewing party and invite their friends to join in the experience simply by sending a tweet through Culture Jam's custom application, PromoJam.

During the first five days of the viewing party, fans were able to watch an exclusive clip of "Coyotes" from the sold-out Chicago stop of Jason’s “Gratitude Café Tour.” During the second part of the viewing party fans were able to view another exclusive video clip of "The Remedy (I Won’t Worry)."

Once inside the viewing party fans also had the chance to pre-order a copy of the CD/DVD through Jason's Official Online Store. Fans who placed a pre-order before October 23rd received an advanced copy shipped to them on or around October 27th!

Grammy Award winning country music duo, Sugarland, teamed up with Culture Jam to rock the digital airwaves with an exclusive Twitter listening party for their highly anticipated first-ever holiday album, Gold and Green hosted at http://sugarland.culturejam.com

As a token of gratitude for their fans' constant support, Sugarland streamed their brand new holiday album in its entirety for one week! Fans entered the online listening party by posting one tweet through the revolutionary new application, PromoJam built by Culture Jam Labs.

Once inside the listening party, fans could see other fans participating in the listening party and link directly to purchase Gold and Green kicking off the Holiday season. Sugarland's new album features five new Christmas classics written by Jennifer Nettles and Kristian Bush.

Chart topping alternative rock band, Cartel, teamed up with Culture Jam Labs to create a special PromoJam digital listening party for their new album Cycles before it was available in stores!

Fans could enter the listening party in exchange for one tweet and then stream the album in its entirety, pre-order the album, Cycles, and download the new single “Let’s Go” on iTunes, and interact with other fans participating in the PromoJam.

To celebrate Regina Spektor's appearance on SNL, Warner Bros. Records teamed up with Culture Jam Labs to build a special PromoJam. In exchange for one tweet, fans could listen to an alternative version of her acclaimed new single, "Eet" and share the experience with their friends and followers on Twitter at: http://reginaspektor.culturejam.com

Once inside, fans could also watch her perform ‘Eet’ live on SNL, and view other fans and friends participating in the application. One lucky Twitterer won an autographed lithograph as well as a copy of Regina’s new album far on vinyl!

On Tuesday, October 6th, multi-platinum recording artists Thirty Seconds to Mars began a Twitter-powered “30 Guitars in 30 Days” giveaway, rewarding one Twitter follower each day with a brand new guitar for the astronomically low price of one Tweet.

Co-presented by Culture Jam and Michael Kelly Guitars, fans could enter to win 1 of 30 Nostalgia Series guitars (including fitted hard-shell cases) by sending a single tweet through Culture Jam’s custom application. The band is selecting one winner daily.

Starting October 13th, fans could also use the application to become one of the first to purchase Thirty Seconds to Mars’ newest single, “Kings + Queens,” as well as preorder This is War (December 8th, EMI’s Virgin Records) via iTunes and Amazon.

On Sunday September 27th, Disney Pop Star Selena Gomez & The Scene rocked the digital airwaves with an exclusive Facebook and Twitter listening party for her new album Kiss & Tell

Fans were able to enter the exclusive full album listening party and invite their friends to join in the experience by sending a tweet to Twitter or a post to Facebook.

To celebrate its almost sold out fall tour, Paramore teamed up with Culture Jam Labs to release the ultimate Paramore Tour Preview Pack to fans in exchange for a post to Facebook or tweet to Twitter. The promotion was hosted at http://tour.paramore.net

The free Paramore Tour Preview Pack was the fan’s introduction to the fall’s hottest tour. Run by Culture Jam Labs innovative application, PromoJam, the pack included an acoustic version of Paramore’s new single ‘Ignorance,’ as well as songs from the two bands opening up the tour - Paper Route and The Swellers.

On Monday August 31st, The Used launched the first ever 24-hour, tweet-for-ticket album listening party for fans. The admission? One tweet gets you in. Built by Culture Jam Labs and Warner Bros Records, the virtual listening party for Artwork, the new album from The Used, gave fans the chance to stream the entire album in exchange for one tweet on the release date.

Fans some of the first to purchase the album through iTunes, Rhapsody and TheUsed.net, and the listening party helped drive the new album to the #7 position on the iTunes album chart.

To promote world-renowned dog behavior specialist Ceasar Millanʼs upcoming “Live: Packpower Tour” presented by National Geographic, he teamed up with Culture Jam to launch an exciting PromoJam application with chances for fans to win prizes from The Dog Whisperer, appear on the show, upload their dogs' photos and more!

English indie rock band The Cribs and Filter Magazine teamed up with Culture Jam to release an exclusive mp3 download of its new single, “Cheat on Me,” in exchange for one tweet. Utilizing the viral marketing power of PromoJam, The Cribs released its single to thousands of fans.

American singer-songwriter Jason Castro, best known for his finalist status on the hit show on American Idol, hosted a PromoJam listening party to drive attention to his new single and up-coming album.

To promote the launch of her highly anticipated new album and DVD Abnormally Attracted to Sin, Tori Amos teamed up with Culture Jam to create a Twitter and Facebook PromoJam digital viewing party. Fans could watch exclusive video of the complete DVD from the deluxe edition of her new album in exchange for one tweet or post to Facebook.

Pop-punk trio and teen heart-throbs, Young and Divine, are using PromoJam to promote their upcoming self-titled debut album. Fans were amongst the first to listen to the album in exchange for one tweet.

Modern rock band, Kutless, known for their strong vocals and powerful lyrics, teamed up with Culture Jam to launch a digital listening party for their new album It Is Well which entered the iTunes chart at #11. Once inside the listening party, fans could stream the entire album, see other fans participating in the promotion, enter to win an autographed guitar and exclusive merchandise.

Canadian Idol TV star Jacob Hoggardʼs pop-rock band, Hedley, launched a special PromoJam campaign to give away an exclusive mp3 download of “Sweater Song” in exchange for one tweet. One lucky fan won a personal Twitter chat with the band!

Canadian pop band, Stereos, known for their hip-hop and pop musical style, came to Culture Jam to release an exclusive mp3 download of their hot new single, “Summer Girl (GYR8 Remix).” In exchange for one tweet via PromoJam, fans were able to download the single, watch an exclusive music video and purchase the band's album.

Culture Jam Labs launched an exciting sneak preview of the band Every Time I Die's Party Pooper DVD in advance of New Junk Aesthetic - their record that was released on September 15th, 2009.

The application allowed Every Time I Die fans to watch the new DVD exclusively before its release in the Deluxe Edition of the new album. Broken into six chapters, fans got the exclusive sneak preview for a Tweet or Facebook post.

Raheem DeVaughn, the popular soul singer and Jive Recording artist, came to Culture Jam to release his new track, "Bulletproof", using the viral distribution application, PromoJam.

Culture Jam Labs is excited to announce that for the first time ever, PromoJam now integrates with Facebook Connect as well as Twitter, allowing fans the ability to show their support and enthusiasm for More Than A Game by spreading the word virally, simply for one tweet or Facebook post.

With the launch of More Than A Game, a new documentary about NBA superstar LeBron James and the Fab Five’s rise to fame, Interscope Records and Lionsgate Films wanted to reinvent the way they and fans promoted the film, so they teamed up with Santa Monica based startup, Culture Jam, to create an innovative new online distribution experience.

In an interview with Andrew Davis of Tipping Point Labs, CEO of Culture Jam, Matt MacNaughton, discusses the concept of monetizing content with social media currency.

Listen to the podcast

Grammy nominated, UK born, multi-instrumentalist, Imogen Heap, announced the release of her new music video, “Canvas”, in exchange for one tweet using the custom Twitter "Tweet to Download" application, PromoJam.

Released on July 21st 2009, the application allowed fans of Imogen Heap to download both high resolution and iPhone versions of her new music video for “Canvas” off the highly anticipated album Ellipse

Imogen Heap has recently been breaking new ground utilizing social media to connect with and engage fans. With the launch of her new album on the horizon, Imogen Heap rewarded her online Twitter followers and fans with a pre-release free download of her video before it was available to the general public.

Culture Jam Labs launched a custom implementation of their Tweet to Download application, PromoJam for international DJ, composer and singer-songwriter Moby to release the title track off his new album Wait For Me in exchange for one tweet.

Launching on July 12th 2009, the application allowed Moby fans to listen to his new album and post a mini-review to their Twitter stream. After posting their review, fans will be able to download the title track ‘Wait For Me’ for free!

Each month the most creative review will win a prize – the first prize being a signed print from Moby’s recent Little Idiot art exhibition in London.

Go to http://twitter.moby.com to listen to the new album, tweet your review, and get your free download.

Superstar drummer Travis Barker (BLINK 182) and world-renowned turntablist DJ-AM wanted to reinvent the way their projects were distributed to fans, so they teamed up with Santa Monica based startup Culture Jam to create an innovative new online distribution experience.

Culture Jam Labs came up with a cutting edge new concept to leverage Twitter’s micro-blogging platform as an interactive marketing / content distribution channel for Travis and DJ-AM to release their mixtape. As social media enthusiasts and frequent Twitter users, the two musicians loved the idea and worked with Culture Jam Labs to create a promotion that would offer Twitter users an early download of the new TRV$DJAM ‘Fix Your Face Vol. 2 – Coachella 09’ mixtape for an unconventional price—one “tweet”.

Effectively turning the tweets of their fans into currency, Culture Jam’s application Promo Jam allows the superstar duo to charge users a tweet in exchange for an exclusive download.

140 for 180° South is a call to action to spread the message of the new Surf, Climbing and Adventure film 180° South via Twitter. For just one tweet, Culture Jam Labs enabled 180° South to give away high quality versions of the trailer optimized for the web and the iPhone, along with iPhone wallpapers of the film poster designed by the world famous artist Shepard Fairey.

Directed by Chris Malloy, the film was inspired by Yvon Chouinard (Patagonia) and Doug Tompkins (The North Face) legendary expedition in 1968 told through the eyes of climber, surfer and writer Jeff Johnson. The film chronicles the six month voyage to South America to climb the epic peak Corcovado.

Head to http://140for.180south.com to grab your exclusive downloads and turn your friends on to the highly anticipated new film 180° South.

The upcoming buzz band Yves Klein Blue recently partnered with Culture Jam Labs to help promote their new single "Make Up Your Mind" and give their fans a chance to win two tickets to the music festival Splendor in the Grass all through Culture Jam Labs custom twitter application Promo Jam.

Yves Klein Blue's clever promotion allows fans to grab their new single "Make Up Your Mind" in exchange for one tweet, and upon downloading the song fans can also enter to win two tickets to the Splendor in the Grass festival held in Byron Bay, Australia by tweeting "what you’d do to see Yves Klein Blue play at Splendour." Promo Jam the flexible technology from Culture Jam Labs allows artists to develop campaigns tailored to their specific fanbases and reach them in real time with real people their fellow fans!

Go here http://twitter.yveskleinblue.com to see Promo Jam in action, download "Make Up Your Mind" and enter to win two tickets to see Yves Klein Blue in Byron Bay, Australia.

Red Bull Records recording artists Twin Atlantic hailing from Glascow, Scottland joined up with Culture Jam Labs to help the release of their new song "Lightspeed" from their forthcoming record. The band released an exclusive acoustic version of the track to their fans through Twitter using Promo Jam.

Visit http://twitter.twinatlantic.com to get the exclusive acoustic version of "Lightspeed"